July 02, 2013
NASSCOM, the apex industry body that represents and sets the tone for public policy for the Indian software industry, aims to achieve $50 billion (Rs. 3 lakh crore) in revenue from the business process outsourcing sector by 2020.This is a lofty target for a segment that earned $18 billion (Rs 1.1 lakh crore) in the year to March. Amidst a general slowdown in the IT sector, the BPO industry continues to grow as companies work toward streamlining their policies and processes.
The members of the Business Process Management (BPM) Council for the period 2013-2015 have been named. Murugesh has been appointed Chairman, while other members include Pari Sadasivan, Vice President, India Delivery at IBM Global Process Services; Kannan Sundaresan, Country Lead for BPO at Accenture; and Mohit Thukral, Global Business Leader at Genpact, among others.
In late 2012, NASSCOM had announced its intention to rebrand BPO as BPM (Business Process Management) since the term better described the kind of work done by contact centers. BPOs have moved up the value chain and now manage the business processes of clients end to end rather than just the outsourcing aspect.
The BPM Council for 2013-2015 will continue work on the rebranding exercise initiated in 2012 and aim to increase the Indian BPO footprint in segments, such as financial accounting & analytics and multi-channel customer service by setting up incubation labs in these business segments.