UniRush names Rob Rosenblatt as CEO

November 16, 2012

UniRush, offering financial empowerment to millions of under-banked Americans through its Prepaid Visa RushCard, announced today that card industry veteran Rob Rosenblatt has been appointed its Chief Executive Officer.

The selection of Rosenblatt positions RushCard to thrive in the growing prepaid industry, said RushCard founder Russell Simmons. He added that RushCard's rapid growth has created the opportunity to attract best-in-class investors and management.

"RushCard is growing because we offer money-saving services that give our members financial freedom," Simmons said. "By naming a CEO with Rob's qualifications, we are taking RushCard to the next level of industry leadership. I look forward to seeing the new directions RushCard will take with his guidance."

Rosenblatt said he will concentrate on industry partnerships, recruitment, and developing innovative products that are exclusive to RushCard's members. These will build upon current features such as card-to-card fund transfers, online budgeting tools, mobile tools, and other value-added benefits and services, he added.

"I'm excited to join the company that pioneered the prepaid debit card space," Rosenblatt said. "I have long admired RushCard's laser focus on developing products and features that its members really need in order to gain control over their finances. Our customers have rewarded us with their loyalty and the highest direct deposit rates in the industry. I look forward to accelerating our growth through an even greater focus on marketing and innovative product development."

Rosenblatt comes to UniRush from Chase Card Services, where he served as General Manager for Customer Loyalty, Mobile Commerce and Innovation. In this role, he developed one of the card industry's largest and most successful customer rewards programs, comprising 25 million enrolled cardholders, the #1-rated card rewards website, and a comprehensive array of reward redemption offerings.

Rosenblatt was also responsible for identifying new opportunities in mobile payments, including one of the first mobile gift card wallets, receiving a Webbie award for innovative mobile financial services in 2010. In prior positions, Rob led the e-business unit for Citi Cards, and developed the first co-branded credit cards for American Express.